"Link in bio" is a clickable link usually placed in a user's profile bio, used on social media platforms like Instagram and TikTok or any other social channel. It serves as a shortcut to additional content, websites, or products that users want to share.
Wix's new tool, Hopp, streamlines this process, maximising engagement and effectively driving traffic.
Hopp by Wix is the all-in-one solution for businesses and influencers to effortlessly create personalised links in their bio pages. Unlike other similar platforms (known as taplinks), Hopp by Wix offers a fully customisable search engine integrated directly into the link in bio. This ensures your followers can easily access and discover promoted content like products, coupons, and services. You can easily edit the layout, design and content of your Hopp profile, choosing from preset templates or following your own ideas.
If you have your website built with Wix (or Wix Studio) you will be able to choose any content from your website to add as a link or call to action. Here is just a glimpse of what can be added to your taplink.
Worth to note that many features are available in a free version of the app, but if you want the full control of the design and content, you'll need to purchase a monthly or yearly plan. Your paid Hopp plan is not included into your Wix/Wix Studio premium plans. If you want to connect your Hopp link to your own domain, you can do it in the paid version only, and you don't need to have a Wix website. These are two different products.
So, what Hopp by Wix has to offer!
Effortless Link Management
Allows to add and customise links, schedule their publication, and shorten URLs. Users may tailor their bio links to their preferences, plan their release times, and condense lengthy URLs for a more streamlined appearance. The variety of actions can be added to the profile is actually overwhelming.
Analytics Dashboard
Hopp users have the access to all the data and can track link clicks and engagement, such as what link is the most clickable, how many clicks each link had in a certain period of time and other insights. It certainly helps to optimise your strategy based on the comprehensive data.
Mobile Landing Page Creator
Design mobile landing pages with a few clicks. Select your content for promotion, generate a shareable URL instantly, and track performance metrics—all seamlessly integrated into the platform.
Monetisation Opportunities
Monetisation opportunities within Hopp enable users to leverage their online presence for revenue generation. They can collect tips, request payments for services, earn revenue from affiliate links, or sell merchandise directly through their Hopp page.
Seamless Shopping Experience
Using Hopp by Wix you can provide to your visitors a hassle-free shopping experience. They can purchase your products or services using a credit card directly on your Hopp page.
A professional Taplink on your social media is a powerful tool for creating a seamless and engaging experience for your audience. Acting as a mini-website, a well-designed Taplink consolidates your key links, services, and contact points into one easy-to-navigate hub, ensuring visitors can quickly find what they’re looking for. Whether it’s directing followers to your latest offerings, booking systems, or showcasing your portfolio. Your "link in bio" reflects your brand’s attitude and attention to detail. In a digital-first world, it’s an essential element for turning casual clicks into meaningful connections.
No more boring "link in bio" pages!
