When it comes to crafting stellar websites at Olya Black Studio, we like to do things a little differently. You're familiar with the typical starting point in web design: "What websites do you like?"
Well, here's our unconventional approach—we're not keen on that question. Why? Because websites are more than mere digital placeholders imitating designs you've seen and liked; they are the dynamic heartbeat of your online identity.
We begin by shaping your brand's narrative and identity - a stage where references offer little help. We believe a website should embody the essence and spirit of your business, not just replicate what’s already out there. That’s why we steer clear of reference sites. While we value your preferences, relying solely on examples can stifle creativity and overlook what truly makes your business shine. By abandoning the copycat approach, we open the door to innovation, pushing boundaries to uncover what sets your business apart in the digital realm.
With over a decade of experience, we understand that real innovation starts from within. As Henry Ford famously quipped, "If I had asked people what they wanted, they would have said faster horses." This witty observation holds true in web design. We dive deep into your brand—its core values, unique selling points, and growth aspirations. By authentically connecting with these elements, we craft a digital presence that’s more than a passing trend—it’s a genuine reflection of your brand's essence.
So, we stand firm in our belief: it's our role to guide, to lead, and to create something that's not just a website, but a legacy.
Referencing other websites can be an easy way out. It might make the design process smoother, but at what cost? It's not about easing our job as designers—it's about effectiveness for your business. And let's be real, relying on templates or mood boards just doesn't do justice to the unique story your business has to tell.
By mimicking another brand, we risk doing a disservice to your long-term business identity. The real danger lies in asking clients—who may not have a keen eye for design—to steer the ship. Remember what Henry Ford said about faster horses? We're here to lead with vision, not follow with imitation.
We recommend challenging the reliance on reference sites when considering your website. Let’s embark on a journey of discovery and creativity together, where innovation isn’t restricted by existing norms. Redefine your digital footprint as a testament to your brand's identity, values, and ambitions online. Your website isn’t just another URL—it’s the digital face of your business, deserving to stand out uniquely and authentically.
