As an SEO practitioner or Wix website owner it's important to continuously evaluate your strategies and tactics to ensure optimal performance. Here are some questions you should ask yourself to guide your SEO efforts.
1. When choosing keywords for your SEO strategy, it's essential to consider several factors to ensure you're targeting the right terms. Ask yourself these three questions:
What is the search intent behind the keyword?
Is the keyword relevant to my website and target audience?
How many people are searching for this keyword and what is the level of competition for?
By answering these questions, you can identify keywords that are both relevant to your website and have a suitable balance of search volume and competition, giving you the best chance of attracting organic traffic and achieving your SEO goals.
2. How accessible and optimized my content is? Assessing the accessibility and optimization of your content is essential to ensure that it reaches and engages your target audience effectively. Here are some key aspects to consider:
Prioritize writing for people rather than search engines.
Natural keyword usage is key for optimizing your content while maintaining its readability and value.
Aim for headings and subheadings that are brief and to the point.
Create exciting and unique content.
3. Title Tags play a crucial role in on-page SEO and are displayed as the clickable headline in search engine results. Here are some recommendations for crafting effective Title Tags:
Ensure that your titles accurately represent the main focus and value of your pages.
Use keywords but avoid keyword stuffing, which is the excessive and unnatural use of keywords in an attempt to manipulate search rankings.
Include your location - if you are targeting local traffic.
Keep Title Tags under 60 characters (ideally 50) to ensure they are fully displayed in search engine results without being truncated.
Including your brand or business name in a Title Tags provides advantages in terms of brand recognition, differentiation, and consistency.
4. Meta Descriptions. While they don't directly impact search engine rankings, Meta Descriptions play a significant role in attracting clicks from search engine result pages (SERPs) and influencing user behavior. Here are some tips for optimizing meta descriptions:
Length: Keep your meta description within the recommended length of around 150-160 characters.
Unique and compelling: Craft unique meta descriptions for each page on your website. Avoid duplicating meta descriptions across multiple pages, as this can result in confusion for search engines and users.
Relevance and clarity: Make sure your meta description accurately reflects the content and purpose of the page. Use relevant keywords that align with the user's search intent to enhance the relevancy of the meta description.
5. Informed domain name selection. Here are some steps to help you make a conscious choice when picking a domain name:
Reflect your brand
Keep it simple and memorable
Do not use acronyms, numbers and hyphens
Avoid trademark infringement
Choose a domain extension that aligns with the purpose of your website (e.g., .org for nonprofits etc.)
Use keywords wisely
6. Optimized images can significantly enhance website loading speed, improve user experience, and contribute to better search engine rankings. Here are some tips for optimizing images:
Add Alt Texts
Prioritise JPEG files to improve page loading speed
Compress and resize images
We recommend that you use a descriptive file names
7. Internal linking is an essential aspect of SEO. How to get started:
Each page on your website should have a minimum of one link to it
Important pages have to be less than 3 clicks away from the main page
Avoid excessive linking that may overwhelm users or dilute the value of each link. Focus on quality over quantity.
Monitor and analyze internal link performance.
Remember, SEO is an ongoing process, and regularly asking yourself these questions will help you identify areas for improvement and ensure that your website stays optimized for search engines and user experience.
