From Wix Pro to Olya Black: The Journey of Owning My Brand
For years, my business thrived under the name Wix Pro. It was a name that made sense at the time and served me well for a decade. But as my business grew, something started to feel off.
The more I invested in my brand, the more I realised how little control I actually had over it. While I had built my reputation under Wix Pro, I could never truly own it. It wasn’t mine. I had poured years of work into something I didn’t legally have full rights to.
It hit me hard. I had always preached to my clients about the importance of branding, differentiation, and owning their identity—yet I hadn’t done that for myself. Yes, I had built a successful business, but I was building it on rented land. And when it comes to branding, that’s a dangerous place to be.
I started seeing more and more Wix Pro agencies popping up, and it became crystal clear—I needed to evolve and stay ahead. Luckily, a new name was right in front of me all the time.
Olya Black was already the top search term in my website analytics—that was my lightbulb moment. My own name was what people associated with my work, so why not own it fully? And let’s face—it sounds pretty badass too“.) When you’re naming with the intention of trade marking, your chosen name needs to be in clear space, the more unique the better.
Olya Black® isn’t just a name I go by—it’s a name I now own within my classes. For the next 10 years.
Your brand is an asset, and if you don’t own it, you’re investing in something that can be taken away, or in a worst-case scenario–could see you paying damages or profits to the owners of a trade mark you’re infringing.
If you’re in business, own your name. Secure your trade mark. Build something that’s truly yours. Because when you do, it changes everything.
