Emjoy, a consultancy based in Brisbane, first reached out to us to give their existing Wix website a little facelift after updating their offerings. But as we dug deeper into their evolving goals, we realised that this is an ideal time to rethink and optimise their branding, the structure, user flow and administration, update design and simply move to a better technology—Wix Studio. That’s how the project grew into a full-on branding and website redesign. We proposed to rethink their brand and content strategy to roll out their new programs, under new sub-brand BRAVE Leadership™.
BRAVE Leadership Programs are a series of workshops and modules designed for top managers, industry leaders, and teams. The only request from our client was, “We need to stand out from other similar programs”—which, honestly, is exactly what we love to do!
Brave Visual Identity
Our mission was to create a bold and visually striking identity for BRAVE Leadership that would resonate with its high-level audience of CEOs and executives.
To achieve this, we decided to focus on colours. One colour can make a statement, but when you throw in a second colour, that’s when the story really starts to unfold. It’s all about the contrast, harmony, or clash that brings meaning. By pairing colours strategically, we can evoke emotions, create depth, and build a dynamic narrative that gives the visual identity a unique voice.
After playing around with a few options, we landed on a vibrant combo of a striking blue and a contrasting orange to bring the brand to life. These colours scream confidence and clarity while breaking free from those tired old corporate design clichés.
We also developed up a set of logos based on the main wordmark, customising it for each specific program. The typography was tailored to form two arrows, with simple meaning behind: to rise up, you need to look deep within.
Scrollytelling
The word “BRAVE” became the backbone of the visual identity, with each letter representing a core leadership program principals: Bold, Resilient, Authentic, Vulnerable, and Empathetic. Like any designer, we’re not fans of acronyms, so we were on a mission to unfold this in style.
To boost the user experience, we created a fun and engaging scrolling journey that keeps the attention of users with every scroll. By blending design, motion, and storytelling, we turned the experience into an interactive adventure—all created without writing a single line of code! Thanks to Wix Studio's powerful scroll animation tools, we brought the brand to life in a way that’s dynamic and approachable, making each scroll a meaningful part of the narrative.
Translating the scrollytelling into a mobile version was quite a challenge, but we didn’t want to compromise, so we designed a separate mobile experience that works beautifully.
The founders of BRAVE Programs are key to the brand, so we wove their personal stories and leadership philosophies into the website, making it feel warm and welcoming. By coordinating a photoshoot, we made sure their photos matched the design we had in mind.
And let’s not forget about the podcast! With Wix Podcast, it’s a breeze: two clicks, and their podcast is streaming without needing regular maintenance or updates.
Outcome
The result? A visually striking, cohesive, and adaptable brand identity that perfectly reflects the core values of BRAVE Leadership™.
The feedback from the Emjoy team has been fantastic, especially regarding the colour scheme and the bold design that really stands out in the leadership consultancy market. BRAVE Leadership is now positioned as a thought leader in the space, with a brand and website that embody the boldness, resilience, and authenticity they aim to instil in their clients.
