BRAND STRATEGY DEVELOPMENT
The journey to a distinctive online presence begins with branding. It's the strategic foundation that shapes all aspects of your company's identity, both online and offline.
BRANDING IS NOT A LOGO
Before diving into design and development, we engage in a deep discovery process, conducting thorough briefings and interviews to understand the business's core values and target audience. This initial step is crucial, as it sets the tone for the entire project and ensures that the website resonates with its users.
With a clear understanding of the client's business, we proceed to the design phase. If a corporate style and logo are not yet established, we focus on creating these key branding elements.
The logo, colours, and fonts are selected to reflect the company's industry and ethos, avoiding personal biases to maintain professional integrity.
These elements come together to form a visual identity that is both distinctive and representative of the client's brand. A final style guide, a comprehensive document that dictates the future website's look and feel, also ensures consistency across all customer touch points.
At Olya Black Studio, we have adopted a single-concept approach to brand strategy. We focus on crafting one standout concept for your brand. This approach stems from a belief that focus breeds excellence. By dedicating our full attention to a single concept, my team and I pour all our creativity, skills, and energy into crafting a brand narrative and identity that authentically embodies your brand's essence.
